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Brand Guidelines

Brand Guidelines

Wyoming Soccer Association

The Design Guidelines

These guidelines describe the visual and verbal elements that represent Wyoming Soccer Association's corporate identity. This includes our name, logo, and other elements such as colors and type.

Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.

These guidelines reflect Wyoming Soccer Association's brand, including the logo, name, colors and identifying elements, which are valuable company assets.

Each of us is responsible for protecting the company's interests by preventing unauthorized or incorrect use of Wyoming Soccer Association's name and marks.



Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the company name paired with the WY bucking bronco shield – they have a fixed relationship that should never be changed in any way.

Primary Logos

WSA logo primary horizontal Horizontal
WSA logo primary stacked Stacked

Full Color Reverse

WSA logo full color white text horizontal Horizontal
WSA logo full color white text stacked Stacked

Single Color

with and without shield outline
WSA logo white horizontal Horizontal
WSA logo white stacked Stacked

Colors & Fonts


Our brand colors and fonts are the secondary identifying ingredient in building the brand. They are a key part of the logo and should be the primary colors used whenever possible.

Primary Color System

Wyoming Soccer Associations has two brand colors: Navy Blue and Crimson Red. *Included with these colors are also the use of black and white.


Navy Blue

WEB: #233c77
CMYK: 100 | 089 | 025 | 009
RGB: 035 | 060 | 119


Crimson Red

WEB: #e31e3a
CMYK: 005 | 100 | 082 | 000
RGB: 227 | 030 | 058


Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design.

We have selected Audimat for headlines and Lato for paragraph and supporting text as the primary typefaces. The typeface families are suitable for print as well as online applications.

Audimat typeface

Audimat 3000 is a DIN-like/grid-constructed typeface with a more quirky touch. Like many of Jack Usine's creations, this family borrows various details from the French typographic landscape, particularly the "beautiful monstrosities" offered by amateurish hand-made signs.

Download Audimat
Lato typeface

Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Ɓukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.

Download Lato

Contact & Support Information

About These Guides

If any information is unclear about these guides or the Wyoming Soccer Association brand please reach out to us for clarification. In addition to these brand guides we are happy to provide official brand elements as we deem fit for accurate brand representation.


Brand Guidelines created by:
The Bark Firm