Brand Guidelines
Wyoming Soccer Association
The Design Guidelines
These guidelines describe the visual and verbal elements that represent Wyoming Soccer Association's corporate identity. This includes our name, logo, and other elements such as colors and type.
Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our company.
These guidelines reflect Wyoming Soccer Association's brand, including the logo, name, colors and identifying elements, which are valuable company assets.
Each of us is responsible for protecting the company's interests by preventing unauthorized or incorrect use of Wyoming Soccer Association's name and marks.
Colors & Fonts
Introduction
Our brand colors and fonts are the secondary identifying ingredient in building the brand. They are a key part of the logo and should be the primary colors used whenever possible.
Primary Color System
Wyoming Soccer Associations has two brand colors: Navy Blue and Crimson Red. *Included with these colors are also the use of black and white.
PRIMARY COLOR
Navy Blue
WEB: #233c77
CMYK: 100 | 089 | 025 | 009
RGB: 035 | 060 | 119
PRIMARY COLOR
Crimson Red
WEB: #e31e3a
CMYK: 005 | 100 | 082 | 000
RGB: 227 | 030 | 058
Typography
Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all design.
We have selected Audimat for headlines and Lato for paragraph and supporting text as the primary typefaces. The typeface families are suitable for print as well as online applications.
AUDIMAT FONT
Audimat 3000 is a DIN-like/grid-constructed typeface with a more quirky touch. Like many of Jack Usine's creations, this family borrows various details from the French typographic landscape, particularly the "beautiful monstrosities" offered by amateurish hand-made signs.
Download Audimat
LATO FONT
Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google.
Download Lato
Contact & Support Information
About These Guides
If any information is unclear about these guides or the Wyoming Soccer Association brand please reach out to us for clarification. In addition to these brand guides we are happy to provide official brand elements as we deem fit for accurate brand representation.
Contact
Brand Guidelines created by:
The Bark Firm
E: info@thebarkfirm.com